Five Critical Reasons to Update Your Business Website Weekly

Five Critical Reasons to Update Your Business Website Weekly

Posted by Philadelphia Website Design in Boyertown - Media Fusion Tech on Tuesday, April 25, 2017

Think of your business website as that delectable, desirable candy dish at your grandmother’s house. And each time that your guests come to visit… what do they find?

What do you remember about the joys of going to grandma’s house? For me, it was heading straight for the candy dish and seeing what was new, and good, and awesome! Although from a very humble home, Grandma always made sure that we were never disappointed. There was always fresh, new, delicious, sweet goodness waiting for us to tear into! And, of course, that was something that we never had at home.

Think of your business website as that delectable, desirable candy dish at your grandmother’s house. And each time that your guests come to visit… what do they find? Imagine the disappointment if it was just a stale old piece of fruit cake from three Christmases past.

Here are five critical reasons to keep your website content filled with fresh, new, delicious, sweet goodness.

First Impressions Are Everything

We’ve all heard it many times through our careers, “you never get a second chance to make a first impression.” If your business is like most, you and your significant others work hard to bring people in through word of mouth, paid advertising and more. So, when you do succeed in getting them through the doors for the first time, what do they find? It’s a hard, cold truth: In this day and age, a majority of first-time customers will visit your website first before ever deciding to do business with you. And if they find a website that hasn’t been updated since the 90’s, chances are you will never hear from them.

The Social Media Factor

The Social Media Factor

Another hard, cold truth is that today’s consumer doesn’t buy squat from people they don’t know, like and trust. Today, awareness, trust, and affinity are largely built online. On mobile devices. And on social platforms. Long before they call you or set foot in your store. In fact, Statistics show that 71% of people state they are more likely to purchase from a brand that they follow online.  Your social media marketing platform feeds should be linked directly from your business website and – in many cases – one or more live social media feeds should be embedded into your website. Wait, what? You don’t even have fresh, daily social media content to link to your site? That’s fodder for an entirely different blog my friend.

Search Engine Optimization

A key factor with today’s search engine optimization success for your website is having deep and broad key-phrase-rich text content that is updated weekly if not daily. Search engine spiders are driven by fluctuating algorithms that look for new, fresh, content-rich text. If your website text content hasn’t been changed since it was launched in 1990-whatever, you’re losing out! Dynamic modules like News and Blogs fix this problem immediately, and nourish the spiders with the content that they crave.

The eCommerce Factor

eCommerce Services

So, what is it that you are selling? If you are trying to sell widgets, items, blings and things; you need a modern and credible eCommerce presence to do so effectively.  One that you can update daily, quickly, and independently… yes, even at 2 a.m. when you awaken inspired by a new promotion idea. Emailing a ‘web guy’ and waiting for a few weeks isn’t going to cut it. You need to be able to login and make it so!  You need a website that is fully integrated with today’s eCommerce shopping cart technologies so that you can capitalize and cash out. Get while the gettin’ is good. Make hay while the sun shines. Shuck the oyster when… well, you get the idea.

Content Management System Solutions

Modern Content Management Systems for websites permit you to do all of the above and more. They provide you with the ability to login on your own and update 90% of the content on your website live-time without ever having to ask or wait for that ‘web guy’. Imagine that! Add News, Blog Posts, Online Store items, Announcements, change your company story, start a new promotion, add photos, change the rotating graphics on your home page, even add unlimited new pages and have them linked in your main navigation menu… exactly how you want, and immediately. Shoot! Made a mistake?! No worries! Go back and edit the content, immediately... yes, even at 2 a.m. No modern website can be without an effective, dynamic, and comprehensive Content Management System!

The Wrap

In order to experience the sweet taste of success, your business needs to be armed with the technological artillery of victory. Online marketing is a multifaceted, ever-changing, intermingled beautiful, amazing, and often frustrating and confusing dance of destiny. We can’t tell you how to run your business or what it takes to be awesome. We can only tell you to make sure that you have a responsive website design that adapts to all modern browsing devices and software, and that it is an awesome, delectable, desirable dish of gooey goodness for all who come to visit… and do business.

Categories: Website Development  |  Social Media Marketing  |  Website Management  |  Content Marketing  |  Mobile First  |  Search Engine Optimization  |  Philadelphia Website Design

Tagged: Website Development, social media, social media marketing, search engine optimization, blog, blogging, responsive design, eCommerce, website design, mobile first, Social Media Management, Content Marketing, Blogs, Building Business, Video Content, Philadelphia Website Design

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